Everybody's favorite girl Issa Rae has a new role in D Smoke's "Lights On" video featuring SiR, iconic Danny Trejo and G Perico, directed by Jack Begert.
With some of LA's finest coming together for a new look, the entire vision behind the video was to shake some shit up and play roles outside the norm. "As creatives, we're always a little excited to rattle the collective zeitgeist," D Smoke explained. "the beauty of having Issa Rae involved as our lead exotic dancer, we hope this video accomplishes just that."
A stripper by night, Issa starts the night on the pole and ends it with a gunshot; a woman in her power, confident and bold in all aspects.
"This video was important for us to shoot because it was an opportunity to showcase the duality of strip clubs from an under-told reality," Smoke says of his latest work. He shares the overarching goal was to visualize a woman in her power willing to risk it all for what she wants without bias.
“No one should judge how another makes ends meet. Keep the lights on.”
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