Catchy, well-diverse, unique, and confident are a few of the adjectives to describe upcoming artist Lourdiz. Mexican-American rapper, singer, and songwriter Lourdiz is an exciting new Hip Hop artist everyone needs to add to their playlist.
Originally from San Antonio, Texas, Lourdiz and her family became permanent residents of Los Angeles in 2018. Since then, In just two short years, Lourdiz has built up her career tremendously. She quickly worked her way writing for amazing artists like Anitta, G-Eazy, and R3HAB. G-Easy’s recent song, “Hate The Way” was written by no other than Lourdiz.
Living in Los Angeles has brought Lourdiz and her family nothing but blessings. “The experience of moving from San Antonio to Los Angeles has molded me to be more business-minded and it’s the best thing I could have ever done for my career and family.”
At only 19-years-old, Lourdiz’s journey of success continues as she releases her fourth single “Somersault.” This track explodes with Lourdiz’s confidence and cultural heritage. By including Spanish phrases like “cumbia” - folkloric genre and dance from Colombia and “neico” (foolish), Lourdiz found any and every opportunity to express her culture onto this track. With sonic elements of Latin and hip-hop, she pulls influences from both her family’s Mexican heritage and Texas’ rich music and applies it to her art. "This song shows a bit more of my culture and it has that movement,” Lourdiz details.
The "Sommersault" video directed by JMP (Roddy Ricch, Noah Cyrus, 6LACK) colorfully details Lourdiz’s Mexican-American heritage and her community; as she wears a tejana (Texan hat) and dances next to her neighborhood Elotero (corn vendor). She's basically a "Tejana Queen!"
For the most part, Lourdiz does not fail to connect her art to her identity. Every ingredient in her music spices her Mexican-American heritage; giving a taste of what defines her.
As the song goes, “Diamonds do the cumbia. Looking like the lights on me. Why you so necio. Flipping like somersaults,” she breaks down the lyrics for us to give the full effect of her lyricism.
“'Diamonds do the cumbia' means no matter how wealthy I am or what expensive jewelry I’ll own, I’ll always act and dance the same. 'Looking like the lights on me’ is about being given the opportunity to show who I am and what it feels like to be under a spotlight."
Growing up, Lourdiz always found herself singing and dancing; she proves this by posting throwback videos and photos on social media of her as a child. Her dance moves and her sassy attitude as a child demonstrates that Lourdiz was meant to do what she does. Her music interest as a child has led her to bloom her story within.
“I’m grateful for everything I learned as a child and it was cool to utilize it today as part of my story.”
Lourdiz recently signed to Prescription Songs and joined Moe Shalizi’s mgmt roster (Marshmello, Alesso, etc.) Hours before signing, Lourdiz and her family bumped into a car wreck which left her and her family stranded. Staying optimistic, Lourdiz and her family proceeded with enthusiasm. They overcame an obstacle and continued thriving for success. (Now we know where Lourdiz receives her positivity from). This is why Lourdiz always carries her family and heritage in her heart and veins; she thanks them by using her family as motivation.
“It’s why I do everything I do. From my sound to my choice of clothes. Your heritage is in your veins so whatever I do, it will always be in my vision and visuals, it’s what I was born into and where I come from.”
Like any artist or human, unexpected ups and downs happen. Though she finds herself struggling at times, however, Lourdiz stays grounded by trusting herself and figuring out what’s most important. "For me right now I'm figuring out how to pick and choose what's important and what isn’t, and just trusting myself. I can be my own worst critic and that will always be a struggle of mine but there’s nothing wrong with wanting to wake up and do better every day.”
Aside from making music Lourdiz likes belly dancing, working out, and enjoys painting with her mom. At such a young age, Lourdiz has accomplished many goals and more yet to come. She reminds us that the best story to tell is your own. "My message to fans is, be so unapologetically YOU and share your culture and story. People are interesting and there’s so much to learn about us humans."
Her upcoming EP is rumored to release in 2021. In the meantime, turn up to “Somersault” along with Lourdiz other hit singles, “Suicide Down,” “Ground Control” and “I’m Pissed.”
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